Beurer
Winner
Excellent Brands
Beauty and Care
Details
Beurer was founded in Ulm in 1919 and now leads the way in several product categories. The family business is synonymous with a modern and healthy lifestyle, which is reflected in the tagline "healthy. life. style." for the Beurer brand. Originally a manufacturer of heat pads and heated underblankets, Beurer has grown into an expert, full range supplier offering more than 500 products. Today, the traditional company offers various products for use at home across its product categories of Health, Wellbeing, Beauty, Personal Care, Home, Fitness, Baby and Pet Care.
The Jury‘s Statement
With its repositioning around "healthy. life. style.", Beurer sharpens its brand in a field where trust, everyday usability and closeness matter in particular. The new claim, the sound logo and the more lifestyle-oriented imagery give the broad portfolio a clear framework and guide the brand consistently across many touchpoints. This creates a likeable, relatable presence that credibly brings together ease of use, digital services and social responsibility within one shared brand attitude.
