Nichts macht Klyma Wandl wütender als gute Energie von Yello.
Gold
Excellence in Brand Strategy and Creation
Brand Communication – 360° Campaign
Details
Yello personifies climate change: Klyma Wandl, the angry fictional character, finds e-bikes, solar power plants and green electricity really annoying. Played by character actress Gisa Flake, Klyma Wandl runs through the world as a shrill monster and insults everyone who enjoys sustainable solutions. But the people watching them only get a calm shrug of the shoulders from their complaining. Because they are trying to counteract climate change with lots of good energy and sustainable solutions. This infuriates Klyma Wandl.
The Jury‘s Statement
Yello succeeds in communicating a complex topic like climate change in an original and accessible way. With the character "Klyma Wandl," a charismatic and polarizing antagonist was created that strikingly showcases Yello's "good energy." Through its consistent 360° execution across diverse channels, the message is conveyed in a clear and lasting way. The combination of humor, emotional appeal, and strategic precision elevates this campaign to an exceptional level, making it a standout example of brand communication.
