Rebranding Winzergenossenschaft Kallstadt
Winner
Excellent Brands
Product Brand of the Year
Details
Good wine is created together — this has been the guiding principle of Winzergenossenschaft Kallstadt eG for over 120 years. The cooperative blends tradition with innovation, remains true to its roots, and embraces sustainable, modern technology. Its new brand identity brings these values to life. Z’amme — Palatine for “together” — symbolizes a strong sense of community as the central logo element. The cooperative’s essence is succinctly captured in its claim: “Authentic fine wine from the Palatinate.”
The Jury‘s Statement
The Kallstadt wine cooperative impressively demonstrates how tradition and modernity can be harmoniously united with its brand relaunch. With the central guiding principle “Z’amme” (“Together”), the sense of community is emotionally and memorably brought to life as the brand's core value. The new visual identity, defined by a powerful logo and high-quality design, authentically reflects the cooperative's values. Through clear positioning and consistent execution, the brand is not only strengthened but also future-proofed.
