s'maepp Federmäppchen (1 Reißverschluss)
Gold
Excellence in Brand Strategy and Creation
Brand Design – Product Design
Details
School pencil case from s’maepp by BRUNNEN — designed to turn rummaging into ready-to-write. The horizontal opening saves desk space and creates a more organized learning environment while protecting delicate pencil tips from the zipper. An inclined pencil ramp presents each pencil clearly, allowing children to pick them sideways in one natural motion. All pencils stay visible and easy to reach, making classroom transitions faster and quieter. The compact case features an ergonomic zip puller for small hands and comes in single-zip and 3-zip versions. It is pre-filled with essentials such as pencils, sharpener, eraser and ruler.
The Jury‘s Statement
In everyday school life, pencil cases are usually containers, rarely part of a brand-led usage concept. Baier & Schneider develops this understanding consistently further with the "s'maepp Federmäppchen (1 Reißverschluss)" ("s'maepp pencil case (1 zip)"): the horizontal opening, the ergonomic zip pull and the clear access logic turn the product into a compact organisation system. Design and use are precisely aligned and give the brand a functional identity that does not merely claim order, but delivers it in the very act of handling."
