KfW - Markenrefresh
Gold
Excellent Brands
Banking and Financial Services
Details
The corporate strategy of KfW has been realigned. Additionally, a brand study revealed a need for adjustment in brand positioning. Vision 2030: KfW aims to become the bank for digital transformation and promotion. From this ambition, a new corporate design has been developed that presents KfW in its new role as a driving force and enabler of social and economic transformation, while preserving the core of the brand.
The Jury‘s Statement
KfW, one of the world’s leading promotional banks, has redefined its brand to position itself as an active driver of societal and economic transformation. The brand refresh masterfully combines its established core with a forward-looking vision. Particularly noteworthy is the visual evolution: a harmonious interplay of colors, typography, and design elements conveys both stability and progress. The distinctive, accessible brand presence reinforces KfW’s role as a catalyst and sets it apart in the competitive landscape. A remarkable example of strategic brand management, marked by clarity, consistency, and relevance.
