ARTEVO: 360° Produkt Performance transformiert in ein 360° Event
Winner
Excellence in Brand Strategy and Creation
Brand Experience of the Year
Details
The unique 360° ARTEVO product performance was perfectly transferred to the event. First, the 360° multimedia show, an immersive staging with dynamic 360° projections and impressive 360° 3D sound, to heroically showcase ARTEVO and emotionally charge the pioneering features. Visitors were whisked away into the ARTEVO world. This was followed by the feature area, where the content of the experience was enhanced by a presentation and high-quality exhibits, consistently following the 360° approach. And finally the 360° training, which provided all the relevant information for a successful marketing launch.
The Jury‘s Statement
The "ARTEVO" project impresses with its meticulously designed 360° presentation that seamlessly merges product performance with event design. The immersive 360° multimedia show featuring dynamic projections and 3D sound creates an emotional stage for the product. In the feature area, the experience is deepened through interactive exhibits and moderation, followed by the 360° training that ensures effective knowledge transfer. This multisensory approach not only communicates product benefits but makes them tangibly memorable. A holistic experience that sets benchmarks.
