schwarzenberger.com
Winner
Excellence in Brand Strategy and Creation
Brand Experience of the Year
Details
Schwarzenberger combines decades of horticultural expertise with a high-end digital brand experience. Together with XeroGrafiX, a platform based on Shopware 6 was created that intelligently merges consulting, individualization and e-commerce. From a data-driven lawn and garden configurator to personalized content and a clear, emotional UX, the shop translates complex expert knowledge into an accessible, user-centric brand experience. The result is a strong digital brand that builds trust, provides guidance, fosters long-term customer relationships and enables sustainable growth.
The Jury‘s Statement
Where advice, assortment logic and the purchasing process in digital horticulture often remain separate, XeroGrafiX creates a cohesive brand experience for Schwarzenberger. Based on Shopware, specialist knowledge is not merely provided, but translated into concrete decisions through configurators, personalised content and a clearly guided user interface. The design creates orientation without concealing complexity. This results in a digital brand presence that builds trust at the point of use and develops loyalty through relevant support.
