275 Jahre VGH
Winner
Excellence in Brand Strategy and Creation
Brand Experience of the Year
Credits
Company / Customer
Details
In 2025, VGH celebrated its 275th anniversary, reaffirming its status as one of the world’s most longstanding insurance companies. The company used this milestone to highlight both its historic significance and its contemporary relevance. The multi-month anniversary campaign spanned a wide range of classic and digital touchpoints: from striking out-of-home executions and an emotional brand spot featuring a historical narrative to a curated travelling exhibition. In addition, social media formats with a strong focus on interaction generated further reach and engagement. The activation was rounded off with a major celebration for all employees.
The Jury‘s Statement
An anniversary can easily invite nostalgia. VGH, however, uses the occasion to stage its history as a contemporary brand relationship. Film, out-of-home, social media, exhibition and internal formats all follow a clear idea: reliability is not merely claimed, but made tangible through different touchpoints and participation. The way historical depth, regional closeness and digital communication are brought together into one shared brand experience gives the campaign its precise form and strong credibility.
