POWER THROUGH LIGHT Global Brand Campaign
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Social Media
Details
To promote our new brand core POWER THROUGH LIGHT, we created a cinematic image film and launched a global paid media campaign at the start of 2024. The film itself featured original footage and music, was translated into 9 languages and was adapted into 4 formats for social media. The campaign took place over 10 weeks in 9 global markets and was our first-ever 100% digital global brand campaign. The results speak for themselves: in just 6 weeks with only 455K EUR in budget, we delivered 262 million impressions (1600% versus target) and 37 million views (600% versus target), of which 1 in 3 were completed views.
The Jury‘s Statement
LEDVANCE, a leading provider of lighting solutions, has impressively demonstrated with its campaign “POWER THROUGH LIGHT” how a B2B brand can communicate emotionally and sustainably. The campaign stood out with a cinematic image film, perfectly tailored to digital channels, and a multifaceted adaptation for social media. Particularly noteworthy is the harmonious blend of strategic clarity, emotional appeal, and a consistently people-focused brand approach that goes beyond purely product-based communication. This achievement sets standards in digital brand communication.
