#KeineGewaltGegenKinder
Gold
Excellent Brands
Non-Governmental Organizations and Public Affairs
Details
Every day, 12 children are beaten and hospitalised. Every week, 3 children die as a result of abuse, mostly at the hands of their own parents. We demand: Children's rights must finally be enshrined in the German constitution, and child protection must become a compulsory subject for all those who work with children. The new image began with a picture. Painted from the perspective of a child who has been subjected to violence. This picture of a 14-year-old girl symbolises child protection. With an integrated campaign, we make the unspeakable visible - without showing it.
The Jury‘s Statement
The German Children’s Association brings a socially taboo topic to light with the campaign "#KeineGewaltGegenKinder" (#NoViolenceAgainstChildren). At its heart lies a striking image symbolizing the voicelessness of affected children. The consistently integrated communication combines emotional power with strategic precision: from social media to physical symbols and corporate partnerships. Through bold reduction and symbolic design, a distinctive brand mark emerges that raises awareness and inspires action. This exceptional achievement sets new benchmarks for impactful brand work in the social sector.
