BUWOG Bauträger GmbH
Winner
Excellent Brands
Sustainable Brand of the Year
Details
BUWOG can look back on over 70 years of experience in the residential real estate sector and currently has a development pipeline of around 55,000 residential units under construction and in planning in Germany. The brand places the topic of living and the target group's attitude to life at the center of the communication activities, as well as BUWOG's consistent focus on quality in the area of neighbourhood development and sustainable new construction. Cross-media campaigns, social media storytelling and suitable landing pages accompanied the projects as well as the BUWOG podcast, now in its 10th season at www.buwog.de/podcast
The Jury‘s Statement
BUWOG combines sustainability, transparency, and quality in its brand management to create a consistent and sophisticated overall strategy. With a clear focus on sustainable neighborhood development and smart city concepts, it provides living spaces that cater equally to modern needs and ecological responsibility. Its cross-media communication – from podcasts to social media – delivers targeted and engaging messages, making the brand distinctive. This connection between value-driven principles and thoughtful communication sets a powerful benchmark for sustainable brand work.
