Verband öffentlicher Verkehr (VÖV) – Sie haben es in der Hand!
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Ambient Media and Outdoor Advertising
Details
Passenger safety in public transport is a top priority. Although public transport in Switzerland is generally safe, the Federal Office of Transport called for additional measures to further improve safety. The Association of Public Transport (VöV) launched a prevention campaign to reduce injuries and fatalities. The campaign focused on passenger behaviour, especially boarding, alighting and holding on. It presents practical safety practices and was provided to around 90 transport companies in Switzerland as a comprehensive online and offline package for individual implementation.
The Jury‘s Statement
Where many public transport operators communicate together, messages can quickly become inconsistent. With "Sie haben es in der Hand!" ("It is in your hands!"), Dynamite gives the safety campaign of the Verband öffentlicher Verkehr a concise label, a clear visual framework and a tone that addresses behaviour directly without sounding instructive. The project is particularly effective in public space: close to the moment of use, easy to grasp and accessible across language boundaries. This results in brand communication that makes responsibility visible and provides practical guidance in everyday situations.
