Holistic Brand Design for Driventic
Winner
Excellent Brands
Transport and Mobility
Details
As part of the international carve-out of the commercial vehicle division of the Voith Group, Driventic was established as an independent brand for drivetrain solutions. Design served as the central transformation tool. The objective was to build a corporate brand that performs from day one and inspires trust. Starting point was the development of a clearly defined brand identity. Based on this foundation, the brand name, claim, and visual identity were created and consistently implemented across all relevant brand touchpoints. A comprehensive brand book ensures consistency and enables a scalable market presence without a transitional phase.
The Jury‘s Statement
A carve-out in the commercial vehicle market calls for a brand that provides orientation without any lead time. For Driventic, this was achieved through a clearly defined identity from which the name, claim and a precise visual presence were logically derived. The corporate design remains technologically matter-of-fact and consistent across international touchpoints. Its particular resilience stems from the link between the transformation task, a clean design principle and an implementation that supports trust from day one.
