Amann Girrbach IDS 2025
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Architecture and Buildings
Details
Across 633 m², Amann Girrbach showcased a space for dental innovation at IDS 2025, designed and realized by MBI Messebau. The booth merges architectural clarity with emotional depth: at its heart, an open presentation area crowned by a striking ceiling of fan-shaped, coloured chains. Intuitive visitor flow, premium materials, and wood from the company’s Vorarlberg home convey authenticity and warmth. Thoughtfully designed presentation, lounge, and meeting zones foster exchange and retreat – a compelling synthesis of design, functionality, and brand identity.
The Jury‘s Statement
In a trade fair context, technical information alone is not enough; it needs a spatial form that provides orientation and conveys identity. For Amann Girrbach, MBI Messebau has developed a presence that derives its distinctiveness precisely from this: through clearly structured zones, intuitive visitor guidance, and a central presentation area whose striking ceiling construction organises openness and focus at the same time. Material choices, lighting, and the reference to the brand’s origins condense the space into a coherent brand presence that brings together professional communication and atmosphere in a well-founded way.
