kaufDA – Von der Prospektplattform zum Smart-Shopper-Erlebnis
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Digital Campaign
Details
After 15 years of market leadership, kaufDA is redefining itself: as the leading digital brochure platform, the brand is now being strategically sharpened and emotionally charged. At the heart of this transformation is the humorous TV campaign “Do it like Paul”, which brings the “smart shopper feeling” to life with a prominent cast and charming storytelling: discovering deals, making smarter decisions, and feeling proud of every purchase. Complemented by the eye-catching “Thievingly good deals” campaign, podcast integrations, and other activations – all performance-tested for maximum impact.
The Jury‘s Statement
With an impressive repositioning, kaufDA has successfully evolved from a pure brochure platform into an inspiring smart shopper experience. The “Mach’s wie Paul” (“Do it like Paul”) campaign captivates with charming storytelling and humorous execution, while complementary initiatives like the “Diebisch gute Deals” (“Devilishly good deals”) campaign and popular podcasts effectively amplify the brand message. This strategically crafted and emotionally charged approach sustainably strengthens the brand identity, establishing kaufDA as an essential companion for smart shopping decisions.
