Zwiesel Glas

Winner
Excellent Brands
Product Brand of the Year

Credits

Company / Customer

Details

For more than a century and a half, place and material have been inseparably linked in Zwiesel. Deep in the Bavarian Forest, one has become synonymous with the other in Zwiesel Glas. As a brand, as a philosophy and with every glass we create here. The dedication, precision and experience of our glassmakers find expression in the exceptional quality of our glasses. Their wonderful sound carries it all. So that there is no sense that is not touched by them. And it becomes the essence of all that moves us. Zwiesel Glas.

The Jury‘s Statement

With “Zwiesel Glas,” a brand is presented that masterfully combines material and craftsmanship. The clear differentiation of product lines and strategic targeting give the brand a distinctive identity. Highlighted by exclusive design collaborations, it compellingly reflects its commitment to quality and aesthetics. From the new brand symbol to the meticulously crafted product presentation, this is a confident brand strategy that enriches special moments in an inspiring way.