Immersive product experience - Innovative industrial marketing with 3D
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Digital solutions and Apps
Details
Bosch Rexroth is setting new standards in industrial marketing with its immersive application. The 3D Experience makes complex products and systems understandable and tangible and adapts content flexibly to product segments, target groups and industries. The tool supports sales and offers an ideal complement to customer dialogue. The multichannel capability enables consistent communication on site, on the web and web conferencing. Sustainable design and reusable content support a resource-saving marketing strategy. The immersive tool was developed together with the digital experience agency cueconcept GmbH.
The Jury‘s Statement
Bosch Rexroth showcases how technical expertise and digital excellence can form a compelling synergy with its immersive application. The 3D tool makes complex content intuitively accessible and establishes a flexible, multichannel-capable marketing and sales solution. Particularly remarkable is the strategic focus on sustainability and reusability. This project illustrates how well-conceived digital solutions can drive efficiency while fostering a distinctive brand presence – an outstanding example of forward-thinking brand communication.
