WertAnlage - Die Kunst der Vermögensanlage
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Digital solutions and Apps
Details
Task: Demonstrate to bank advisors the unique innovation behind the AI-driven fund management "WertAnlage": Solution: In collaboration with artist Andreas Lutz, we developed an artwork powered by an Abstract Language Model that responds dynamically to fund parameters. Through a personalized landing page, advisors control a livestream by adjusting specific product settings. They experience firsthand how their inputs generate unique visuals and can order the result as a premium acrylic print with a single click. Results: High-level engagement with the product; the artwork proved to be a highly effective conversation starter.
The Jury‘s Statement
How do you communicate a complex form of asset management in a way that allows bank advisers to grasp its individual character directly? müllerritzrow answers this task with a digital application that translates product logic into interaction. A personalised landing page links fund management parameters to a live-generated artwork, making each input readable as a visual response. The combination of interface, real-time mechanics and tactile extension as a print creates a conversational entry point derived from the brand itself.
