Zeitlose Sicherheit. Neu erzählt.
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Storytelling and Content Marketing
Credits
Company / Customer
Agency / Design
Details
Versicherungskammer Bayern turns financial consulting into an immersive brand experience through an AI-driven journey through time. Spanning from the Stone Age to 2100, the campaign proves that exceptional advice is all about mindset. By integrating a podcast, interactive tools, and targeted mailings, the project creates a storytelling ecosystem that activates sales and elevates 'Sparkassen-Privat-Schutz' from a mere product to an emotional connection. Security is no longer explained—it is felt.
The Jury‘s Statement
In insurance sales, there is often a lack of an approach that frames consultation as a brand experience rather than a product conversation. For Versicherungskammer Bayern, DUO developed "Zeitlose Sicherheit. Neu erzählt." ("Timeless Security. Retold.") as a clearly structured storytelling system in both content and visuals: an AI-generated film, podcast, interactive PDF and mailings provide advisers with concrete conversation starters and keep the brand idea present across all touchpoints. This results in communication that does not merely explain protection, but anchors it emotionally within the consultation context.
