LEIBINGER – Around the World
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Digital Campaign
Details
Paul Leibinger GmbH & Co. KG is an international provider of coding & marking solutions. However, the website with all product information and customer cases is only available in German/English/Spanish. In order to generate awareness and leads in local target markets, we developed a technical concept for country-specific microsites. These microsites can be created in 2 hours and maintained centrally in one single system. As of now, 13 microsites with associated Google Ads campaigns for local markets in the national language are live. Within just a few months, a significant number of leads have already been generated.
The Jury‘s Statement
LEIBINGER, an internationally active company specializing in industrial marking devices, has created an exceptional solution for global market engagement with this project. The introduction of country-specific microsites, centrally managed and deployable in record time, combined with precisely targeted performance marketing measures, demonstrates remarkable strategic clarity and efficiency. By addressing local markets with precision and offering flexible scalability, the project impresses in both concept and execution, setting a new benchmark for digital campaign work.
