SUSS Brand Relaunch
Winner
Excellent Brands
Corporate Brand of the Year
Details
As the previous “SÜSS MicroTec” brand could no longer keep pace with the growth and international importance of the company within the semiconductor industry, the brand was relaunched in 2024 to mark the company's 75th anniversary. The aim of this relaunch was to create a brand that authentically reflects the company's innovative strength, growth and global orientation. The result of this brand strategy project is the design of the new brand “SUSS”, which is deliberately fresher, bolder and more eye-catching in order to stand out within the industry.
The Jury‘s Statement
SÜSS MicroTec, a globally active company in the semiconductor industry, has created an exceptional example of strategic brand work with its brand relaunch. Through the striking realignment of its visual identity and the consistent revision of communication tools, a brand was developed that impressively reflects the company's innovative strength and global significance. The bold, fresh design stands out in particular, clearly differentiating itself from competitors and emphasizing the brand's uniqueness. This project sets new benchmarks in refining brand profiles and demonstrates how a visionary brand strategy can sustainably strengthen identity and perception.
