MPO
Winner
Excellent Brands
Brand Innovation of the Year
Details
MPO is a premium brand in the optical industry and stands for high-end lenses, clarity and consistent brand thinking. Over 75 years of experience in glass manufacturing in Glücksburg, Germany, guarantee efficiency, precision and speed with high quality. With its 360-degree service, MPO provides comprehensive support to opticians – from high quality lenses to understandable communication. MPO understands branding as a process and works continuously to develop further and create added value.
The Jury‘s Statement
In the premium optics segment, technical quality alone is not enough; what matters is how clearly a brand organises its value in the day to day work of its partner businesses. "MPO" develops this claim consistently through a positioning that locates precision not only in the product, but equally in language, service and brand presence. The fact that lenses, support and communication are conceived as a connected brand system creates a well-founded basis for opticians to advise customers, differentiate their offering and build customer loyalty.
