Pfleiderer Deutschland GmbH
Gold
Excellent Brands
Chemicals, Materials and Supplies
Details
Pfleiderer wood-based and laminate materials are synonymous with decorative furniture and interior design. Smart products that optimally combine design and function are playing an increasingly important role in this field. Pioneering products such as Duropal HPL XTreme plus, OrganicBoard Pure and LivingBoard enable our partners to offer unique solutions for stylish design and reliable results, while their end customers enjoy functional diversity, certified sustainability and long-term satisfaction with high-quality products – true to the claim ‘MAKE YOUR VISIONS WORK – NATURALLY SUSTAINABLE’.
The Jury‘s Statement
Where wood-based materials are often communicated through technical data, Pfleiderer adopts brand management that closely connects application, design and sustainability. The campaigns for the collection anchor the brand promise in specific usage scenarios and translate material properties into language that is immediately relevant for specifiers and fabricators. The execution across social media, landing pages and sample requests is particularly precise. This turns product communication into a well-founded brand experience that builds trust in material selection and planning.
