Nachhaltig aufgeladen: Die Symbiose des EnBW Schnellladenetzes mit den Nachhaltigkeitsdimensionen Ökologie, Gesellschaft und Wirtschaftlichkeit
Gold
Excellent Brands
Transport and Mobility
Details
EnBW is paving the way for the mobility transition – the EnBW HyperNet, Germany's largest fast-charging network, makes it easy for people to switch to electric cars. In 2024, EnBW reached a new level with the construction and opening of its fast-charging park near Chemnitz, focusing in particular on the aspect of sustainability. The company aligns its activities in all sectors according to the three dimensions of environment, society and economy – from charging parks to events that shape the brand image. The latest chapter: Next Level Currents, the new and CO2-neutral episode together with Places – A Musical Journey.
The Jury‘s Statement
EnBW has created an inspiring project with its fast charging network, seamlessly integrating the three dimensions of sustainability – ecology, society, and economy. The charging park in Lichtenau stands out for its consistent focus on ecological responsibility, such as the use of wood and photovoltaics, alongside barrier-free design and a creative event format. This project sets benchmarks for sustainable brand work and demonstrates how the mobility transition and brand communication can be successfully intertwined.
