#erneuernstattersetzen K+N Nachhaltigkeitsfilm
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Movies, Commercials and Virals
Details
The emotional sustainability film by König + Neurath tells a story from two perspectives: the external view of the audience with a focus on human-furniture interactions and the internal perspective of an office chair in POV staging. The office chair undergoes an upcycling process, experiencing sustainable renewal at each production station and thus symbolising the cycle of materials. With authentically embedded, sustainable aspects, the extraordinary film playfully and humorously conveys a matter of course for the family-owned company – as an endless, natural story without staged instruction.
The Jury‘s Statement
König + Neurath, a family-owned company with a rich tradition, combines emotional storytelling with strategic brand communication in its sustainability film. The film narrates from the perspective of an office chair, showcasing its upcycling process as a charming metaphor for circular economy. By blending humorous narratives with authentic sustainability values, the brand's message is conveyed clearly and impressively. This impactful cinematic execution highlights the importance of responsible actions and sustainably strengthens the brand's identity.
