WC Frisch - Let's make a Klostein sexy and fun
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Influencer Marketing
Details
How to make a toilet block sexy and fun - that was the challenge we faced for the WC Frisch brand campaign. By activating creators, we promoted products that are neither sexy nor easy to sell, but that everyone uses: Toilet blocks and cleaners. We aimed at generating awareness for WC Frisch and the brand's products through publications on TikTok and Instagram and at increasing deep consideration. We relied on storytelling and the “I feel that!” factor, which the creators conveyed with great potential for identification.
The Jury‘s Statement
WC Frisch has impressively demonstrated with this project how even seemingly “unsexy” products can captivate through creative storytelling and strategic influencer marketing. The humorous portrayal of everyday situations and the targeted collaboration with creators resulted in content with high identification potential. The successful blend of aesthetic design, emotional storytelling, and platform diversity led to remarkable resonance on social networks. This project showcases how brand communication can charmingly break taboos and sustainably anchor products in the target audience's awareness.
