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German Brand Convention

The German Brand Convention

Three Stages. Nine Panels. More than an Event.

As an exclusive one-day programme, the German Brand Convention on 25 June 2026 will bring together over 750 brand makers – to network, exchange ideas and learn from one another. Award-winning companies will present their case studies, whilst established brands and newcomers will share insights into their brand success.

Meet the Speaker

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The programme:

3:30 to 4:00 p.m.
Main Stage | 1. OG
Between Efficiency and a Loss of Trust:
How much AI can a brand handle?

Keynote Speaker
Gunther Theophile, Ipsos
Bühne 2: 4. OG
Von Haltung zu Hashtag: Wenn Produkt- zu Personenmarken werden./ Wenn CEOs zu Influencern werden.
Host
Isabelle Rogat
 u.a. mit  Jürgen Schmitt, Deutsche Bank
Bühne 3: 4. OG
Umsetzung schlägt Hype: Der Business Impact von Nachhaltigkeit.
Host
Julius Palm, followfood GmbH
 mit Katharina Hauke, Too Good To Go
Pia Himmelsbach, Vepa the furniture factory
Bernd Müller, German Design Council
4:15 to 4:45 p.m.
Main Stage | 1. OG
Brand or Machine?
Who should really be in charge.
Host
Katrin Menne, Merck Gruppe
a. o. with
Dr. Robert Grimm, Ipsos
Stefan Lara Torres, PAGE
Podium | 4. OG
No pain, no glory!
Why brands need to polarise.
Host
Dr. Saskia Diehl, GMK Markenberatung
with
Stefanie Eller, Piwik PRO
Anne-Mette Noack, Stiftung Buchkultur und Leseförderung des Börsenverein des Deutschen Buchhandels
Isabel Rogat, Cultural Trendscout, Next Gen & DEIB Expert
Cube | 4. OG
Live beats Like?
How much impact there is in authentic brand experiences.
Host
Florian Kleinsteuber, German Design Council
a. o. with
Luel Mulugeta, Moelk GmbH
5:00 to 5:30 p.m.
Main Stage | 1. OG
How AIre you?
AI Readiness Check for brands and people

Host
Moritz Piel, GMK Markenberatung
a. o. with
tba
Podium | 4. OG
Standing firm in the Face of Crisis.
Why brand management is becoming increasingly important in uncertain times.

Host
Matthias Oetting, Hettich Group
with
Dirk Huesmann, wirDesign AG
Manuel Wolf, KfW
Gabi Bauer, Uhlmann Pac-Systeme
Cube | 4. OG
Celebrate or reinvent?
Why strong brands do both when marking an anniversary.

Host
Prof. Dr. Simone Roth, Hochschule Ruhr West
a. o. with
Torsten Raak, Weidmüller Group