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German Brand Convention

The German Brand Convention

Three Stages. Nine Panels. More than an Event.

As an exclusive one-day programme, the German Brand Convention on 25 June 2026 will bring together over 750 brand makers – to network, exchange ideas and learn from one another. Award-winning companies will present their case studies, whilst established brands and newcomers will share insights into their brand success.

Meet the Speaker

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The programme:

2:30 to 2:50 p.m.
Main Stage | 1. OG
Opening and Keynote
with
Lutz Dietzold, German Design Council
Dr. Saskia Diehl, GMK Markenberatung
2:50 to 3:10 p.m.
Main Stage | 1. OG
Live Pitches: Who will be named Startup of the Year?
Host
Sophia Rödiger, 1Komma5°
with
Krystian Bandzimiera and Julia Morgese, ATMOS Space Cargo
Fabian Huber and Lara Maria Schön, SUPER POP
Luel Mulugeta and Maxilimilian Helldörfer, Mølk GmbH
3:30 to 4:00 p.m.
Main Stage | 1. OG
Between Efficiency and a Loss of Trust:
How much AI can a brand handle?

Keynote Speaker
Gunther Theophile, Ipsos
Podium | 4. OG
From Brand Identity to Hashtag
When product brands become personal brands.
Host
Isabelle Rogat, Cultural Trendscout, Next Gen & DEIB Expert
with
Vivien Wysocki, saint sass
Andreas W. Herb, MBG International Premium Brands GmbH
Maja Weihgold, Berliner Verkehrsbetriebe (BVG)
Pauline Sophia Machtolf, KMB Creative Network GmbH
Cube | 4. OG
Action beats Hype: The Business Impact of Sustainability.
Host
Julius Palm, followfood GmbH
with
Katharina Hauke, Too Good To Go
Pia Himmelsbach, Vepa the furniture factory
Bernd Müller, German Design Council
4:15 to 4:45 p.m.
Main Stage | 1. OG
Brand or Machine?
Who should really be in charge.
Host
Katrin Menne, Merck Gruppe
with
Dr. Robert Grimm, Ipsos
Stefan Lara Torres, PAGE
Ivana Radovanovic, 12ft
Podium | 4. OG
No pain, no glory!
Why brands need to polarise.
Host
Dr. Saskia Diehl, GMK Markenberatung
with
Stefanie Eller, Piwik PRO
Anne-Mette Noack, Stiftung Buchkultur und Leseförderung des Börsenverein des Deutschen Buchhandels
Isabel Rogat, Cultural Trendscout, Next Gen & DEIB Expert
Cube | 4. OG
Live beats Like?
How much impact there is in authentic brand experiences.
Host
Florian Kleinsteuber, German Design Council
with
Dr. Hannah Leimert, University of St. Gallen
Matthias Kern, Mikado Culture GmbH
Johannes Brunken, Mast-Jägermeister Deutschland
5:00 to 5:30 p.m.
Main Stage | 1. OG
How AIre you?
AI Readiness Check for brands and people

Host
Moritz Piel, GMK Markenberatung
with
Paul Svoboda, Merck Gruppe
Nils Hartmann, Parasol Island
Nico Wüst, Strichpunkt Identity
Podium | 4. OG
Standing firm in the Face of Crisis.
Why brand management is becoming increasingly important in uncertain times.

Host
Matthias Oetting, Hettich Group
with
Dirk Huesmann, wirDesign AG
Manuel Wolf, KfW
Gabi Bauer, Uhlmann Pac-Systeme
Cube | 4. OG
Celebrate or reinvent?
Why strong brands do both when marking an anniversary.

Host
Prof. Dr. Simone Roth, Hochschule Ruhr West
with
Torsten Raak, Weidmüller Group
Marvin Jockschat, OZMOZE GmbH
Sarah Tegeler, WAGO GmbH & Co. KG