Tres - Rebranding 2025

Winner
Excellent Brands
Product Brand of the Year

Credits

Company / Customer
Agency / Design

Details

Tres – Design to live the water. Tres has redefined its brand to make high-end design accessible, conscious, and lasting. Designed and produced in Barcelona, our new identity blends Mediterranean calm with industrial precision — uniting aesthetics, functionality, and sustainability. More than bath and kitchen solutions, we create experiences that flow with life. With over 50 years of expertise and European production, Tres stands as a human, design-driven brand committed to responsible innovation and emotional connection.

The Jury‘s Statement

With the rebranding "Tres - Rebranding 2025", Tres sharpens its role as a design-led product brand in a market that often oscillates between technical promises and style staging. The new identity anchors Mediterranean calm and industrial precision in a clearly articulated brand language that brings together provenance, quality and responsible manufacturing. The fact that design, attitude and European production all carry the same brand image gives the portfolio a resilient coherence beyond individual applications.
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