Rudaw 12th Anniversary Brand Campaign
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Digital Campaign
Details
The campaign is built around twelve symbolic illustrations, forming a cohesive visual system for Rudaw’s 12th anniversary. Each illustration represents a key value. Truth, clarity, resilience, unity, progress, and pride, designed with modern editorial clarity and cultural sensitivity. The result strengthens brand recognition and creates a timeless commemorative identity across multiple platforms.
The Jury‘s Statement
For a media organisation such as Rudaw, an anniversary is not only an occasion for reflection but also a moment of brand self-definition. The campaign creates a precise digital visual identity based on twelve symbolic illustrations that combine editorial clarity with cultural sensitivity. Across different platforms, this results in a consistent system that does not merely assert core values but anchors them visually. Its particular merit lies in turning occasion-based communication into a brand identity with lasting relevance.
