Evonik
Gold
Excellent Brands
Chemicals, Materials and Supplies
Details
Evonik, a global leader in specialty chemicals, partnered with ThirtyThree to redefine its employer brand. The goal was to create a compelling EVP that resonates globally while allowing for regional adaptations, attracting a diverse talent pool. Extensive research led to three key themes: "An impact you can feel and be proud of," "Potential without limits," and "Supported, seen, and heard." The brand promise, "Be Part of Something Special," highlights the unique opportunities at Evonik. The new branding was launched globally through internal events and an explainer film.
The Jury‘s Statement
Evonik, a global leader in specialty chemicals, has crafted an employer brand with “Be Part of Something Special” that stands out for its strategic clarity and global adaptability. The meticulously developed Employer Value Proposition (EVP) is grounded in in-depth analyses, blending cultural diversity with a clear and emotional message. Particularly impressive is the thoughtful activation: from internal events to an explainer film and extensive training sessions, the concept was effectively implemented worldwide. This newly defined employer brand exemplifies how strategic brand work connects people and establishes a lasting identity.
