Brand Relaunch SUITX
Winner
Excellent Brands
Industry, Machines and Engineering
Details
We are a global tech brand redefining human-centric innovation in the age of AI and robotics. By uniting Ottobock’s heritage in health and biomechanics with SUITX — a UC Berkeley spin-off — we merge deep human understanding with advanced robotics and Silicon Valley ingenuity. This powerful combination enables us to shape the future of work and expand access to our technology, bringing its benefits into more areas of everyday life.
The Jury‘s Statement
With the relaunch of "Brand Relaunch SUITX", Ottobock sharpens the brand where technical expertise alone is not enough: at the intersection of robotics, ergonomics and real working conditions. The repositioning clearly anchors the offering in its roots in biomechanics and health while opening it up to new contexts of use, including the consumer market. This creates a brand identity that does not claim technological capability in the abstract, but derives it consistently from the human body and its needs.
