ION
Gold
Excellent Brands
Sports and Outdoor Goods
Details
ION is a brand whose first love was watersports. Launched back in 2004, we initially focused on wetsuits & neoprene products for the international surf, kite and wakeboard scene. ION's unique combination of high quality products wrapped in a progressive style and design translated from water to dirt. In the end, we want to share the stoke and love for the core feeling of surfing elements. No matter what kind of board or bike we ride. ION is about challenging yourself, experiencing nature and embracing the force of gravity. Therefore, we develop gear that is not only smart and innovative, but also transforms our passion into a unique design.
The Jury‘s Statement
ION embodies the perfect symbiosis of athleticism, style, and functionality. The brand has successfully transferred its roots in water sports authentically to the mountain biking sector, without losing clarity or recognition. With a strategically well-thought-out positioning, the integration of modern technologies and a consistent focus on sustainability, ION sets standards in brand management. Particularly impressive is how the emotional connection to nature and the passion for athletic challenges are reflected in every detail of the communication and design. This project demonstrates how thoughtful brand work creates a strong identity that inspires both internally and externally.
