aiutanda: Hilfe mit a
Winner
Excellent Brands
Health and Pharmaceuticals
Details
aiutanda is an owner-managed healthcare brand that rethinks care in a modern way every day. “Help with a” describes a unique brand that combines nursing, home care and therapy. As a digital-first company, aiutanda stands for a vibrant, appreciative, positive and stereotype-free brand presence with strong recognition value. Social media first and mobile first form the foundation of our communication. This is how we reach tens of thousands of people with pink, innovative 3D breakout campaigns. CAREmeleon Leon and caregiver Tanda embody individual care concepts and our 360 degree care approach.
The Jury‘s Statement
Where care provision often appears fragmented and difficult to access, aiutanda establishes a brand that brings together care, homecare and therapy under a clear stance. "aiutanda: Hilfe mit a" ("aiutanda: Help with a") develops a digital presence that avoids stereotypes and creates closeness not through the rhetoric of care, but through respectful imagery, distinctive characters and mobile use. The brand creates orientation in a sensitive field because strategy, design and communication are consistently aligned with self determination and relief.
