audalis – Corporate Brand für moderne Beratungskultur
Winner
Excellence in Brand Strategy and Creation
Brand Design – Corporate Brand
Details
From its headquarters in Dortmund, audalis advises companies in the fields of auditing, tax consulting, and legal advisory. As part of a rebranding, we reimagined audalis as a brand. The result was a corporate design that reflects its ambition for contemporary consulting. Serving as a symbol of professional expertise, knowledge built up over many years, and continuous learning, the logo mark was developed: an abstract, open book embedded in the initial letter “a”. A modular design system with a distinctive colour palette further translates audalis' adaptability and professionalism into a confident visual appearance.
The Jury‘s Statement
Where consulting often remains abstract and interchangeable, audalis gives its evolved culture a clear form. The rebranding brings together broad expertise and interdisciplinary collaboration in a corporate brand that creates orientation rather than distance. The visual system is particularly robust: the figurative mark with the abstracted book in the “a” is plausibly derived from knowledge and learning and is translated with discipline into the brand’s everyday presence through colour, typography and applications. The result is an identity that balances trust, approachability and expertise with precision.
