Ocjoy GentleShine HomeCare
Winner
Excellence in Brand Strategy and Creation
Brand Design – Product Design
Credits
Company / Customer
Shenzhen Yuechi Innovation Technology Co.,Ltd
Agency / Design
Shenzhen Yuechi Innovation Technology Co.,Ltd
Shenzhen Pinckon innovation Co.,Ltd
Details
Ocjoy GentleShine HomeCare aims to transform traditional daily oral care routines by introducing a new, comfort-focused solution. Based on extensive user research, the product focuses on three core dimensions: deep cleaning effectiveness, user comfort, and ease of use, enabling a leap from basic to deep cleaning in a home setting. Its systematic approach makes advanced cleaning gentle enough for daily home use, bringing a higher standard of oral health management to modern lifestyles. Inspired by professional technology, Ocjoy utilizes a self-developed precision micro-crystal airflow cleaning method.
The Jury‘s Statement
In the oral care market, there is often a lack of design that connects technical cleaning performance with everyday accessibility. Shenzhen Yuechi Innovation Technology addresses this task with "Ocjoy GentleShine HomeCare" through clearly user-centred product design: form, handling and appearance are geared towards comfort, ease of guidance and a gentle routine. This gives the brand definition not through technical exaggeration, but through a tangible practical benefit. The design decision reinforces a brand image that credibly brings together thoroughness and suitability for daily use.
