MUUVR
Gold
Excellence in Brand Strategy and Creation
Brand Communication – Digital solutions and Apps
Details
Our vision: Inspiring a world where every movement matters. 28% of adults – and a staggering 80% of teenagers – don’t move enough. That’s why we created the first loyalty program for sports. Our goal: to motivate and reward people for being more active. Get Active. Get Rewarded. This mindset shapes our brand: dynamic yet consistent, adaptable yet clear in its message – creating a true brand experience.
The Jury‘s Statement
"MUUVR" sets a powerful example of merging physical activity with brand communication. By developing a digital loyalty program that transforms sports activities into a measurable and appealing currency, the brand succeeds in not only rewarding movement but also integrating it sustainably into everyday life. The App impresses with its well-thought-out user experience, gamification elements, and clear, consistent brand messaging. Partnerships with other brands enhance the value and strengthen the brand’s reach. This strategic and creative achievement demonstrates how digital solutions can inspire while delivering practical relevance. "MUUVR" stands out for its harmonious combination of functionality, aesthetics, and audience focus. It sets new standards for digital brand communication and is an example of how a brand can be brought to life in a thoughtful and meaningful way.
