hajoona GmbH
Winner
Excellence in Brand Strategy and Creation
Brand Design – Corporate Brand
Details
hajoona GmbH is an owner-managed German direct sales company with the mission to empower people to achieve greater health and independence. Its premium supplement portfolio follows the principle of “Simple & Effective”: scientifically advanced in development, yet effortless in daily use. Created in close collaboration with a scientific advisory board and verified by independent institutes, hajoona stands for uncompromising quality. The 2023 rebranding translates this ethos into a modern brand design with a consistent corporate identity and product names that convey benefits and impact with visual precision.
The Jury‘s Statement
With the relaunch of hajoona, a functionally shaped appearance became a clearly managed corporate brand for the premium health market. The new identity combines scientific rigour with an accessible, internationally compatible visual language and visibly restructures the product world, brand architecture and communication. Its strength in corporate brand design lies particularly in its consistency across all touchpoints: benefit, attitude and quality promise appear as one coherent brand system.
