Die Württembergische ist #fürdichda
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Social Media
Credits
Company / Customer
Details
The #fürdichda-campaign put our advisors throughout Germany in the spotlight and took an innovative approach to creating a new way for our young target group to access insurance and advisory topics: Together with three content creators from the trendy fields of music, art, and cooking, real advisors implemented creative projects and wove them into clips for social media and YouTube with insurance topics. At the same time, the campaign showed that Württembergische, even as a southern German company, is there for its customers in person and locally in every direction.
The Jury‘s Statement
Insurance communication rarely reaches young target groups without creating distance or resorting to simplification. With "#fürdichda" ("#hereforyou"), Württembergische takes a different route: the brand links real advisers with creator formats from music, art and cooking, developing content that takes platform logics seriously without abandoning the advisory claim. The fact that personal closeness is not merely asserted but made visible through people from different regions anchors the brand in the everyday lives of its target group and gives it a clear profile across social media.
