BarmeniaGothaer
Winner
Excellent Brands
Corporate Brand of the Year
Details
The merger of Barmenia and Gothaer in September 2024 created BarmeniaGothaer, a top 10 insurer in Germany. The challenge was not only to merge the companies, but also to create a new, shared identity. The aim was to develop a corporate brand that combines the strength, vision, tradition and pride of both brands. Within less than 12 months, an emotional and tangible brand was created, which was presented for the merger in October 2024 and sends a strong signal both internally and externally.
The Jury‘s Statement
The merger of Barmenia and Gothaer into the brand “BarmeniaGothaer” represents an impressive achievement in brand development. Within a year, a new corporate brand was created that seamlessly combines the identities of both companies while reflecting both tradition and forward-thinking. Particularly noteworthy are the clearly defined brand strategy, the sophisticated corporate design, and the concise claim, which together shape a strong, identity-defining brand – an outstanding example of strategic brand work.
