FOR - Badwelt - Roll Out
Gold
Excellent Brands
Heating and Bathroom
Credits
Company / Customer
Tanja Boss inspiriert GmbH
Details
How do you successfully position a young premium sanitary brand B2C and B2B? With an emotional brand campaign that the whole industry is talking about. FOR - a bathroom according to my feeling - is aimed at people who celebrate “unobtrusive luxury” and love design that blends emphatically into every individual living environment. The brand with empathy for customer needs at all touchpoints.
The Jury‘s Statement
The young premium sanitary brand "FOR" impresses with a clear and emotionally driven brand strategy that targets both end customers and business partners. With the concept of "understated luxury", the brand appeals specifically to design-conscious individuals, creating a harmonious balance between aesthetics and functionality. Particularly noteworthy is the consistent implementation of a unified brand experience that is tangible across all touchpoints. The differentiated use of digital tools and confident communication makes this branding project an outstanding example of how a brand can strengthen its market position authentically and sustainably. In the "Heating & Bathroom" category, "FOR" sets benchmarks with a subtle yet powerful brand presence that convinces through empathy and precision.
