KEKOxBWMK. 50-jähriges BWMK-Jubiläum
Winner
Excellence in Brand Strategy and Creation
Brand Communication – 360° Campaign
Details
Having a voice, being heard and respected – an obligatory, non-negotiable human right. Defying all odds, BWMK fights tirelessly to ensure that people with disabilities can be an equal, active part of society. But listening alone is not enough – Keko and BWMK got to work: from film shootings, interactive exhibitions to the big celebration – people with and without disabilities played an active role in the 50-year anniversary. Together we developed a comprehensive concept that not only talks about inclusion, but makes it come to life.
The Jury‘s Statement
The project celebrating the 50th anniversary of BWMK is an impressive statement of lived inclusion. Through an interactive exhibition, an emotional photo book, and a variety of communication measures, the message of participation and equality becomes tangible on all levels. Particularly noteworthy is the consistent involvement of people with disabilities in the creative process. This approach lends the project remarkable authenticity, making it an outstanding example of holistic brand communication.
