Kampagne zur Wiedereröffnung der Archäologischen Staatssammlung München
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Classic Campaign
Details
In April 2024, the State Archaeological Collection in Munich celebrated the reopening of its museum. The striking building, clad in Corten steel, was extensively renovated and redesigned. For the reopening, we developed a campaign featuring posters, advertisements, and social media posts. We also redesigned the visual identity and planned the signage. Our design combines minimalist, contemporary elements with digital technologies and the museum’s timeless architecture. The result is a visual concept that highlights the museum’s modernity while preserving the historical significance of the collection.
The Jury‘s Statement
The Archaeological State Collection in Munich, one of Germany's leading institutions for archaeology, impressively bridges the gap between past and present. The campaign for the museum's reopening reflects this vision both creatively and strategically: Striking visual elements, such as references to the distinctive Corten steel facade and subtly integrated pixel structures, create a contemporary aesthetic with strong recall value. The versatile media strategy effectively targets diverse audiences, emphasizing the museum's role as a modern cultural hub. Through its clear, consistent, and sophisticated execution, this campaign exemplifies how brand communication can seamlessly unite historical significance with a contemporary approach.
