ELKOM
Winner
Excellence in Brand Strategy and Creation
Brand Strategy – B2B
Details
The project began as a strategic band process that transformed ELKOM from a technical niche provider into a clearly differentiated industrial brand. With „SHAPING INDUSTRIES, we defined a precise brand promise and a sharp positioning tailored to two distinct customer clusters. Based on this, we developed the corporate design, brand narrative, value messaging, website and trade fair presence. The result is a future-oriented brand positioning with international visibility and strong relevance for high-tech industries.
The Jury‘s Statement
Where the market had long read ELKOM as a niche provider, "ELKOM" counters this with a precise repositioning towards a broader industrial role. The guiding idea “SHAPING INDUSTRIES” brings two distinct target worlds under one shared brand promise without levelling their differing requirements. Corporate design, tone of voice, website and trade fair presence all follow this logic with clear differentiation. The result is a brand that translates engineering expertise, service business and international communication into a coherent overall picture.
