AUMOVIO – The Adaptive Powerhouse for Future Mobility
Best of Best
Excellent Brands
Newcomer Brand of the Year
Details
AUMOVIO — that brand has existed only since IAA 2025 and yet has already become omnipresent across the automotive industry. It brings visibility to the portfolio of automotive products that were previously overshadowed by Continental’s corporate umbrella: with a design that sends a clear signal to the industry and whose flexibility perfectly reflects the brand’s strategic positioning. From naming and logo to a custom variable font and even the branded trading floor for the IPO. And with the implementation of the design comes with one of the most compelling challenges of all: inspiring 82,000 employees worldwide to embrace the brand change.
The Jury‘s Statement
In the shadow of a strong corporate brand, a technologically broad automotive portfolio had long remained indistinct. With AUMOVIO, this was turned within a short time into an independent brand that defines its role in the transformation of mobility with precision and clearly separates itself from its context of origin. Positioning, name and visual system are consistently built around adaptability as a brand principle: from the variable grid and colour gradient to the custom typeface and a logo that brings together protection and flexibility. This logic carries the brand across very different applications, from the international market presence to physical touchpoints around the capital market. For a young brand, the implementation is especially notable: it creates internal orientation, fosters identification across many markets and anchors the new independence in every visible detail.
