Unser neuster Streich. Handkäs-Dip von Schwälbchen
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Classic Campaign
Credits
Company / Customer
Details
How to turn the Handkäs world upside down: Handkäs mit Musik is a traditional speciality from Hessen, typically served in apple wine taverns and enjoyed for generations. But now, Handkäs is coming to your home with a brand-new twist. Handkäs for spreading and dipping, an innovative product from Molkerei Schwälbchen. This product innovation is introduced with a strong message that captures both its unique application and novelty: our latest stroke of genius. Handkäs-Dip by Schwälbchen. A striking visual concept ensures maximum attention for the product while creating sympathy and brand affinity for Schwälbchen.
The Jury‘s Statement
With its “Handkäs-Dip,” Schwälbchen Molkerei demonstrates how traditional products can be reimagined through creative development and targeted communication. The campaign combines a concise message with an attention-grabbing visual concept, creating an emotional connection to the brand. The strategic media mix sustainably enhances the impact. This project impresses with its harmonious integration of product innovation, audience targeting, and brand staging, setting a clear benchmark for classic brand communication.
