Ticket to Anywhere – Let's talk Nahverkehr!
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Storytelling and Content Marketing
Details
Ticket to Anywhere opens up a new way for mobility communication – emotionally rather than technically. Serial dramaturgy and high-quality sound design with original sounds, music and speech form an immersive acoustic journey. Actor Maximilian Mundt guides through the series, turning a simple ride by bus and train into a narrative adventure. Personal stories and insightful commentary combine to create a format that builds intimacy, makes complexity tangible, and takes listeners on a journey they won't want to miss.
The Jury‘s Statement
Where local public transport often appears as an abstract system of technology and fares, DB Regio opts for a narrative format that opens up mobility through people, situations and moods. "Ticket to Anywhere" ("Ticket to Anywhere – Let's Talk Local Transport!") uses the intimacy of audio as a medium, with serial dramaturgy, original sounds and a clearly guided journey as the supporting form of brand communication. Its cross channel extension into live format, social media and editorial content anchors the topic in public discourse beyond the podcast.
