Brand Awareness Campaign Gira
Winner
Excellence in Brand Strategy and Creation
Brand Communication – 360° Campaign
Credits
Company / Customer
Agency / Design
Details
“You decide” brings electrical installation into consumers’ decision journey – emotional, relatable and with a clear brand stance. Together with "Bestes Pferd im Stall", Gira translates premium design and technology into everyday quality of life: the person decides, technology becomes a matter of the heart. The integrated 360° campaign spans OOH, CTV/streaming, podcast, social and Google while activating the trade partner network. Results after six weeks: 8,397,407 impressions, 165,950 landing-page visits, 315 large-format placements with 45 million visual contacts, over 512,000 podcast and 1.7 million CTV spots, plus 400 activated partners.
The Jury‘s Statement
Technical building services often remain abstract or secondary in communication aimed at end customers. With "Du entscheidest" ("You decide"), Gira sets a different focus: the campaign anchors electrical installation in specific everyday situations and links individual decisions to comfort, safety and atmosphere. Striking portraits, clear messages and cross media dramaturgy create a consistent presence across digital and analogue touchpoints. The inclusion of skilled trades also extends the brand communication beyond reach into real advisory situations.
