Wasser und Du
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Digital Campaign
Credits
Company / Customer
Details
Water is a precious, scarce resource. In some parts of Saxony, the situation is already dire. The Saxon Ministry of the Environment, along with its public authorities, wanted to sensitize the population. The resulting campaign is clear and reduced, employing a thought-provoking motif of a half-filled glass of water. A distinctive image turns reduction into a visually powerful virtue. An invitation becomes a starting point for the topic, problem, awareness, insight and solution. A flexible visual toolkit allows for a multi-tiered content approach.
The Jury‘s Statement
The "Wasser und Du" (Water and You) project impresses with its striking reduction and a visual language that is both clear and powerful. The campaign uses concise visuals and a consistent strategy to elevate awareness of water conservation on a personal level. Its flexible execution, which swiftly responds to current events and effectively conveys relevant content, stands out. The combination of reflection, information, and participatory elements makes this project an outstanding example of digital brand communication.
