Stadtwerk am See – Der erste Geschäftsbericht zum Mitsingen
Winner
Excellence in Brand Strategy and Creation
Brand Innovation and New Business Models
Details
Stadtwerk am See, Friedrichshafen, turns dry financial figures into the first annual report you can dance to and sing along with. Beats instead of balance-sheet boredom. Powered by AI. And 10 catchy tracks such as “Puls der Zeit”, “Glasfaser der Liebe”, and “Schnelle Nummer” each capturing the regional energy provider’s key themes of the year. It’s a creative crossover of corporate publishing, employer branding, and an integrated brand campaign. A bold statement for fearless corporate communication. And possibly the only annual report that wins over not just stakeholders and competitors, but the hearts of an entire region as well.
The Jury‘s Statement
Annual reports usually follow established formats and primarily reach a mandatory audience. For Stadtwerk am See, RED MONKEYS chooses a different framework: figures and annual topics are turned into a musical format that combines corporate publishing, employer communication and campaign logic into a new brand instrument. Design and tone remain closely aligned with the utility’s regional roots. Relevant content is not simplified but transferred into a form that creates reach, identification and connectivity at the same time.
