SUSS Brand Relaunch
Gold
Excellent Brands
Industry, Machines and Engineering
Details
As the previous “SÜSS MicroTec” brand could no longer keep pace with the growth and international importance of the company within the semiconductor industry, the brand was relaunched in 2024 to mark the company's 75th anniversary. The aim of this relaunch was to create a brand that authentically reflects the company's innovative strength, growth and global orientation. The result of this brand strategy project is the design of the new brand “SUSS”, which is deliberately fresher, bolder and more eye-catching in order to stand out within the industry.
The Jury‘s Statement
SUSS is a leading company in the semiconductor industry that has achieved an impressive milestone with its comprehensive brand relaunch. The relaunch was implemented with strategic precision, combining tradition with a clear, modern orientation. The visual identity was boldly and strikingly designed to reflect the company’s innovative strength and to stand out in a highly competitive market. Particularly noteworthy is the successful integration of a new image film that effectively conveys SUSS’s values and technological expertise. This project impresses with its consistent strategic approach, harmonious design, and excellent execution. It sets new benchmarks for brand work in the industry and demonstrates how clear brand management can create a distinctive identity.
